Picking the right keywords in organic SEO is an important factor to the overall success of your online marketing strategy. The the right keywords can deliver the ideal visitors to your website, and by ideal visitors I am referring to people who are further up the ladder in their purchasing decision for the products or services you are offering. Often people waste resources in picking broad or highly competitive keywords, as oppose to picking long tail keywords that are tailored to their targeted market segment. This article will provide some tips on how to pick keywords for on-page SEO or organic search engine optimization.
What are the benefits of picking long tail keywords for organic SEO versus picking highly trafficked keywords? Though, it may seem logical to optimize your website for highly trafficked keywords, it must be pointed out that it takes a lot of efforts and resources to accomplish this task, sometimes you need to consider off-page or paid SEO to accomplish optimizing for highly competitive keywords. For example, if you are a freelance organic SEO writer with a new website, wouldn’t it make sense for you to optimize your website for these long tail keywords: Organic SEO Writer , Organic SEO Writing or Freelance Organic SEO instead of simply SEO? The chances of ranking well for SEO is very unlikely considering there are so much from competition both freelance SEO writers and big SEO firms. Furthermore, SEO encompasses both paid SEO and organic SEO, but if all you do is organic SEO then any traffic you get regarding paid SEO is wasted traffic.
So, the best tip for picking keywords for organic SEO is to make a list of long tail keywords and optimize your website for those keywords. If you have only one location then it is wise to make your long tail keywords location specific. For instance, if you provide steam sauna installation service in Toronto, then optimize the following long tail keywords: Steam sauna installation in Toronto, as oppose to picking just ‘sauna’ as your keyword. People who search for ‘sauna’ could be looking for dry sauna, purchase saunas, but often they’re just doing initial research on saunas. The ideal traffic for you are people in Toronto and surround areas looking for steam sauna installation services. If you just optimize your site for ‘sauna’ people in other provinces and countries will not benefit from your services and people in Toronto may not find your website if they use location specific long tail keywords to search for: Steam sauna installation service in Toronto, and you may not optimized your keywords to your location or steam sauna installation service.
