Once you designed your website, organically optimized for search engines, uploaded, crawled and indexed by search engines it is necessary to track SEO performance in order to make necessary changes for improve ranking. There are many ways to keep track of your website’s ranking and SEO performance. You can check your website ranking position by conducting manual searches then analyze search engine result pages (SERP), but the most commonly used method for tracking web performance is to install a tracking code such as Google Analytics. Google Analytics is free to use and it provides comprehensive data with which to measure your website’s performance.
For beginners at search engine optimization, manually tracking of your website performance is more beneficial to your overall learning experience than using Google Analytics codes. Although you should install Google Analytics from the start. Just learn to do it manually at first instead of solely rely on Google Analytics reports. It is more beneficial to your understanding of organic SEO to manually track SEO performance over using an analytic code are because when you do it manually you may learn how each search engine works and which organic SEO strategy works best for your website. Also, you will gain invaluable insight into your field of competition, from whom you can learn by studying their websites, copy their keywords and SEO techniques.
Google Analytics is a great SEO performance tracking tool provided by Google free of charge and it requires that you register for an account with Google. Use Google Analytics to learn which SEO strategy works and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic and increase your conversions and profits. When you sign up for Google Analytics or Google Adsense you will be able to track internet traffic information to your website in great details. With Adsense you can sign up to serve ads and earn some cash when users click on the ads.
